Experience
Communication Coordination
- Developed and executed successful integrated marketing communication programs; including site development, direct response programs, lead generation, collateral/sales promotion materials.
- Manage the creation of websites, graphic design and social network outreach.
- Update websites and blogs with search engine optimized content.
- Train and consult clients to better engage their public in multiple mediums.
- Create press releases, newsletters, speeches, talking points and brochures.
- Produce HTML newsletters in both Constant Contact and VAN environments.
- Clients have included Political Campaigns, Creative Agencies, Publicly Traded Companies, Retail and Online Businesses.
Strategic Development
- Interfaced with account management teams on tactics and strategies for varied business & sales organizations.
- Worked with agency creative teams on the development of creative concepts as outlined by marketing communications strategy.
- Monitored media and Internet metrics to assess message strategies for public companies.
- Helped create strategic message and field plans for issue and candidate electoral campaigns.