Experience

• Developed and executed successful integrated marketing communication programs; including site development, direct response programs, lead generation, collateral/sales promotion materials.
• Manage the creation of websites, graphic design and social network outreach.
• Update websites and blogs with search engine optimized content.
• Train and consult clients to better engage their public in multiple mediums.
• Create press releases, newsletters, speeches, talking points and brochures.
• Produce HTML newsletters in both Constant Contact and Vocus environments.

Strategic Development

• Interfaced with account management teams on tactics and strategies for varied business & sales organizations.
• Worked with agency creative teams the development of creative concepts as outlined by marketing communications strategy.
• Monitor media and Internet metrics to assess message strategies for public companies.
• Formulated, directed and coordinated marketing strategies for agency’s key clients by evaluating competitive landscapes, customer profiles and market penetration.
• Prepared business plans complete with S.W.O.T. analysis, competitive research, marketing and financial plans for retail business and non-profits.